Swiss Miss and Hotel Tango Distillery launch cocoa-infused bourbon for seasonal market

Oct 7, 2024
2 min read

Swiss Miss, a brand under Conagra Brands, has teamed up with Hotel Tango Distillery to unveil Swiss Miss 'Shmallow, a cocoa-infused toasted marshmallow bourbon.

This collaboration marks a novel entry into the flavoured whiskey market, catering to consumers seeking unique seasonal beverages.

The new product combines the familiar flavours of Swiss Miss hot cocoa with the craftsmanship of a bourbon, targeting both bourbon enthusiasts and those looking for festive drink options. The bourbon is positioned as a versatile spirit, suitable for holiday gatherings or as a gift during the winter season.

Audrey Ingersoll, vice president and general manager of sweet treats at Conagra Brands, said: "We are delighted to collaborate with Hotel Tango Distillery to create this bourbon that is reminiscent of the iconic flavour of Swiss Miss. Its distinctive flavours of hot cocoa and toasted marshmallow make this spirit a fabulous way for hot cocoa lovers to celebrate the season."

Swiss Miss 'Shmallow will be available for a limited time at select retailers and online, priced at approximately $27.99. The product is designed to be easily integrated into holiday cocktails, with recommendations for mixing it into Swiss Miss hot cocoa to create a comforting winter drink.

Travis Barnes, founder and CEO of Hotel Tango Distillery, added: "We're thrilled to partner with Swiss Miss, a brand known for its dedication to making the best hot cocoa. Together, we've created a bourbon that not only reflects our shared commitment to excellence but also promises to elevate every drinking experience."

This launch comes amid a growing consumer trend towards flavoured spirits, particularly those that evoke comfort and nostalgia.

The cocoa-infused bourbon aims to tap into this market by offering a unique taste profile that combines sweet notes of caramelised sugar and toasted marshmallow with a hint of smokiness.

#ConagraBrands #SwissMiss #bourbon #whiskey #alcohol #US #spirits #seasonallaunches

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Leah Smith

8 May 2026

New products

Ella’s Kitchen launches new children's snack range

Ella’s Kitchen is expanding beyond the baby food aisle with the launch of Ella’s Kitchen Kids, a new product line aimed at children aged 18 months and older.

The launch marks a significant strategic move for the brand as it looks to extend its presence beyond the weaning category and capture growing demand for healthier snack options for toddlers and young children.

Positioned as a “better-for-you” alternative to traditional children’s snacks, the new range combines bold flavours, playful branding and convenient formats with the nutritional standards parents associate with the Ella’s Kitchen brand.

The company said the range was developed in response to changing family eating habits and the lack of minimally processed snack options for older toddlers outside the baby aisle.

Initial products include Ella’s Kitchen Kids Crunchy Stix in Cheese + Onion, Tomato + Basil and Pesto varieties, alongside Ella’s Kitchen Kids Wild Crackers available in Tomato + Oregano, Pea + Basil and Carrot + Rosemary flavours.

Designed for lunchboxes, picnics and snacking occasions, the products are formulated with reduced salt levels and classified as non-HFSS options. According to the company, the Crunchy Stix contain less than 0.04g of salt per pack, while the Crackers contain less than 0.05g per serving.

Emma Wood, Senior Brand Manager at Ella’s Kitchen, said: “Ella’s Kitchen Kids is about recognising that the journey doesn’t stop at baby food. As little ones grow, their tastes, independence and routines all change – but parents still want options they can feel good about.”

The launch also signals Ella’s Kitchen’s wider ambitions within the children’s snacking market, with additional products and categories expected later this year.

Wood added that the company aims to help “raise the standards of the kids’ food category” by balancing taste, convenience and nutrition.