The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry

Pernod Ricard has added an orange peel flavour to its Absolut Nights shots range.

Absolut vodka has expanded its portfolio of drinks with its new ready-to-serve Absolut Cocktails line featuring Vodka Mojito and Raspberry Lemonade.

Pernod Ricard has added a new UK-exclusive honey-flavoured vodka to its Absolut range, designed to be mixed with lemonade for bar-quality drinks at home.

Absolut Vodka has expanded its Absolut Nights shot range, with the launch of its second product, Nordic Spice.

Pernod Ricard's Absolut has collaborated with Ocean Spray on a new RTD line, the Absolut Vodka and Ocean Spray Vodka-Cranberry Range.

Absolut is launching a new ready-to-drink cocktails range featuring Passionfruit Martini, Espresso Martini and Strawberry Spritz.

Through its New Ventures division, Kraft Heinz has created a new, limited-edition pasta sauce in collaboration with Pernod Ricard’s spirit brand, Absolut.

Pernod Ricard-owned Absolut has expanded its vodka drinks line-up with a premium shot range that contains a trio of new flavours. 

Kenneth Hoffström, site director at Absolut Home, Absolut Vodka’s brand home, gives his perspective on how to create an immersive...