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General Mills is capitalising on consumer demand for seasonal flavours with the introduction of several products aimed at enhancing the autumn experience for food and beverage retailers.

Leveraging the popularity of the Netflix series Wednesday, General Mills is set to introduce a new line of limited-edition products under its Betty Crocker brand.

Betty Crocker has partnered with Netflix to introduce a new line of Bridgerton-themed baking kits, tapping into the appeal of period dramas.

Betty Crocker has introduced a new line of baking products featuring colour-reveal technology, aimed at enhancing the home baking experience