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Found in translation: What makes American brands so irresistible to British consumers?
American brands have been achieving rapid success in the UK, Keith Anderson, CEO at Harrison, explains how this growth highlights cultural adaptation over simple replication.
Death Wish Coffee files trademark infringement suit against Liquid Death
Death Wish Coffee Co has initiated a trademark infringement lawsuit against Liquid Death, a brand known for its edgy marketing of canned water and beverages.
Opinion: Why nostalgia is the F&B industry’s secret weapon
Tom Ellis and Liz Thompson of Brand Genetics explore how nostalgia is shaping consumer behaviour and why it’s becoming one of the industry’s most valuable strategies.
Richard Hall, chair of FoodBev Media, revisits the world’s top soft drinks brands a decade on, and uncovers a range of dramatic shifts in global brand power.
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