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The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry
Upfield renamed as Flora Food Group to reflect ‘evolved purpose’
Upfield has announced that it has changed its name to Flora Food Group as part of a large-scale company transformation.
Pepsi unveils new logo and visual identity, reformulates Pepsi recipe in UK&I
For the first time in 14 years, PepsiCo has unveiled a new visual identity for its flagship drink. Pepsi says this new move marks the brand's "next era".
Strongbow undergoes brand makeover and launches tropical cider
Heineken UK has expanded its cider portfolio with the launch of Strongbow Tropical Cider and given the Strongbow brand a makeover.
PepsiCo launches lemon-lime soda brand Starry
PepsiCo has announced the launch of Starry, a lemon-lime flavoured soda that features a crisp and refreshing taste, available at US retailers.
Branding
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