Sign up to FoodBev and unlock more insights from the international food and beverage industry. Subscribers have access to webinars, newsletters, publications and more...
Richard Hall, chair of FoodBev Media, revisits the world’s top soft drinks brands a decade on, and uncovers a range of dramatic shifts in global brand power.
Pepsi unveils new logo and visual identity, reformulates Pepsi recipe in UK&I
For the first time in 14 years, PepsiCo has unveiled a new visual identity for its flagship drink. Pepsi says this new move marks the brand's "next era".