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Creatine: The powerhouse making gains in the functional F&B market
‘High-protein’ has been the buzzword in food and beverages in recent years. But another sports-focused ingredient is muscling in to take protein’s crown. FoodBev's Melissa Bradshaw delves into the creatine craze.
Chicago-based Jimmybar Functional Protein has unveiled what it calls the 'first real food creatine protein bar' – combining performance nutrition with clean ingredients and a consumer-friendly flavour.
TopGum Industries has unveiled a new collection of active lifestyle gummies designed to meet the nutritional needs of athletes and fitness enthusiasts.
VMI Sports launches Pez-flavoured creatine and aminogex products
Sports nutrition brand VMI Sports has launched Pez Flavoured Creatine Monohydrate and Aminogex EAAs/BCAAs + Hydration products, marking a significant expansion of its product offerings.
