The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry

Kieran Fisher, founder of Warrior, explores why the creatine category is booming, who the new consumer base is and how functional formats are reshaping its future.

Warrior has expanded its range of creatine offerings with a new Creatine Gummies product, available at 164 Morrisons stores across the UK.

Food-tech start-up Jenerise has this week announced the global launch of Jenerise Cr.01, a 'precision-grade' creatine monohydrate ingredient for the functional nutrition market.

US-based coffee and functional nutrition brand Bulletproof has unveiled a ‘first-of-its-kind’ innovation: Coffee + Creatine.

Sports nutrition brand ESN has expanded its UK range with the launch of two new performance supplements: peach-flavoured Ultrapure Creatine Gummies, and 3-in-1 pre-workout formula Crank.

‘High-protein’ has been the buzzword in food and beverages in recent years. But another sports-focused ingredient is muscling in to take protein’s crown. FoodBev's Melissa Bradshaw delves into the creatine craze.

Chicago-based Jimmybar Functional Protein has unveiled what it calls the 'first real food creatine protein bar' – combining performance nutrition with clean ingredients and a consumer-friendly flavour.

TopGum Industries has unveiled a new collection of active lifestyle gummies designed to meet the nutritional needs of athletes and fitness enthusiasts.

Sports nutrition brand VMI Sports has launched Pez Flavoured Creatine Monohydrate and Aminogex EAAs/BCAAs + Hydration products, marking a significant expansion of its product offerings.