Sign up to FoodBev and unlock more insights from the international food and beverage industry. Subscribers have access to webinars, newsletters, publications and more...
Game, set, matcha: The green powder taking the world by storm
Steeped in centuries-old Japanese tradition, matcha is now bursting onto Western scenes with fresh energy. Here, FoodBev’s Siân Yates investigates matcha’s meteoric rise.
VMI Sports launches Pez-flavoured creatine and aminogex products
Sports nutrition brand VMI Sports has launched Pez Flavoured Creatine Monohydrate and Aminogex EAAs/BCAAs + Hydration products, marking a significant expansion of its product offerings.
I.T.S expands natural cherry flavour range amid rising fruit prices
In response to rising prices and limited cherry availability caused by adverse weather across Europe, flavour house I.T.S has expanded its range of natural cherry flavours.
Bisto expands product line with new Peri-Peri Gravy Granules
Bisto, a well-known brand under Premier Foods, has launched its latest product – Peri-Peri Gravy Granules – aiming to capitalise on the growing demand for flavourful and convenient meal options.
US-based prebiotic soda brand Olipop has unveiled its latest product, a limited-edition Pineapple Paradise flavour, to coincide with the upcoming release of the movie SpongeBob SquarePants: Search For SquarePants.
Monster Energy debuts zero-sugar grapefruit flavour to expand Ultra series
Monster Energy has launched its latest product, Monster Ultra Fantasy Ruby Red, a grapefruit-flavoured addition to its popular zero-sugar Ultra series.
Hershey’s Reese's and Oreo brands collaborate on new product line
In a bid to meet consumer demand for innovative flavour combinations, The Hershey Company has revealed a collaboration between its iconic Reese's and Oreo brands.
