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The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry

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functional beverages
BodyArmor targets functional hydration market with zero-sugar, caffeinated launch

BodyArmor targets functional hydration market with zero-sugar, caffeinated launch

The latest release contains 95mg of caffeine, 2,290mg of electrolytes – more than traditional sports drinks – and zero sugar.

Are functional mushroom drinks the next big health trend?

Are functional mushroom drinks the next big health trend?

Once confined to niche wellness routines and traditional medicine, functional mushroom drinks are rapidly gaining ground in the global beverage market.

Author and podcaster Mel Robbins unveils new Pure Genius protein shot

Author and podcaster Mel Robbins unveils new Pure Genius protein shot

Author and podcaster Mel Robbins has become the co-founder of a new brand, Pure Genius Protein, launching in the US with its first product: a protein shot designed for busy consumers.

M2 Ingredients to unveil new functional mushroom innovation lab

M2 Ingredients to unveil new functional mushroom innovation lab

M2 Ingredients, a vertically integrated functional mushroom grower based in California, US, is set to open its new M2 Center of Innovation next month – an advanced R&D lab designed to accelerate functional mushroom product development.

Skip adds lion's mane drink to functional beverage portfolio

Skip adds lion's mane drink to functional beverage portfolio

Functional soft drinks brand Skip is launching its first lion’s mane flavours across the UK exclusively in Home Bargains this week.

Behind the buzz: Innovation in THC beverages is sky-high. But how is the market changing?

Behind the buzz: Innovation in THC beverages is sky-high. But how is the market changing?

Cannabis-infused beverages are moving from novelty to legitimate category contender, but with a fragmented policy landscape, the space remains a study in high potential and high risk.

What wellness looks (and tastes) like in functional foods and beverages

What wellness looks (and tastes) like in functional foods and beverages

Jennifer Zhou, global senior director product marketing, flavours & citrus at ADM, explores how sensorial signals are shaping modern wellness products, and why the future of functional innovation lies at the intersection of science, emotion and design.

Momo and Natoora launch exclusive Green Mandarin Kombucha

Momo and Natoora launch exclusive Green Mandarin Kombucha

Momo Kombucha, a producer of fermented beverages, has partnered with UK-based speciality produce supplier Natoora to introduce Carmelo’s Green Mandarin Kombucha.

BrewDog expands alcohol-free portfolio with functional magnesium beer

BrewDog expands alcohol-free portfolio with functional magnesium beer

BrewDog has added a brand-new, functional alcohol-free beer, containing magnesium, balm extract and chamomile, to its portfolio.

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