The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry

Pre-workout brand C4 has partnered with The Hershey Company to enter the protein category with the launch of its first-ever whey protein powder in the UK.

Nestlé Toll House has expanded its cookie dough line-up with the launch of two new products: Peanut Butter Chocolate Chip Cookie Dough and Everyday Sugar Cookie Dough Tub.

Functional drink brand Mitra9 has introduced two new soda-inspired flavours – Root Beer and Cream Soda – designed to offer nostalgic taste with plant-based benefits.

Japanese confectionery company Meiji is expanding its chocolate portfolio with two new limited-edition products, available nationwide in Japan.

Energy drink brand Red Bull is expanding its flavoured sugar-free range in the UK with the launch of Red Bull Sugarfree Lilac Edition.

Barebells has added a new flavour to its milkshake range with the launch of a cookies and cream variety.

Good Boy Vodka has rolled out a new range of ready-to-drink (RTD) lemonade cocktails, available in four flavours.

Keurig Dr Pepper’s 7Up brand has debuted several new flavour innovations as part of its new global brand platform, ‘Super Duper Refresher’.

Jack Daniel’s Country Cocktails has introduced a new flavour to its range: Strawberry Punch.