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Bulletproof unveils ‘first-of-its-kind’ coffee with creatine

Bulletproof unveils ‘first-of-its-kind’ coffee with creatine

US-based coffee and functional nutrition brand Bulletproof has unveiled a ‘first-of-its-kind’ innovation: Coffee + Creatine.

Cure Hydration debuts new Peach Mango electrolyte beverage flavour

Cure Hydration debuts new Peach Mango electrolyte beverage flavour

US plant-based functional beverage brand Cure Hydration has added a new Peach Mango flavour to its electrolyte drink line-up.

Beyond Meat enters beverage category with new multifunctional pea protein drinks

Beyond Meat enters beverage category with new multifunctional pea protein drinks

Beyond Meat has announced a milestone update: its entry into the beverage category with the launch of Beyond Immerse, a new line of pea protein drinks.

Laird Superfood expands hydration line with new Wild Berry and Tropical Punch flavours

Laird Superfood expands hydration line with new Wild Berry and Tropical Punch flavours

Functional food and beverage brand Laird Superfood has expanded its Hydrate line with two new flavours, Wild Berry and Tropical Punch.

ESN expands UK sports nutrition range with two new performance supplements

ESN expands UK sports nutrition range with two new performance supplements

Sports nutrition brand ESN has expanded its UK range with the launch of two new performance supplements: peach-flavoured Ultrapure Creatine Gummies, and 3-in-1 pre-workout formula Crank.

Creatine: The powerhouse making gains in the functional F&B market

Creatine: The powerhouse making gains in the functional F&B market

‘High-protein’ has been the buzzword in food and beverages in recent years. But another sports-focused ingredient is muscling in to take protein’s crown. FoodBev's Melissa Bradshaw delves into the creatine craze.

Jimmybar launches new creatine bar to market

Jimmybar launches new creatine bar to market

Chicago-based Jimmybar Functional Protein has unveiled what it calls the 'first real food creatine protein bar' – combining performance nutrition with clean ingredients and a consumer-friendly flavour.

Start-up of the month: Radix

Start-up of the month: Radix

We speak to Mike Rudling, founder, CEO and CTO of Radix, about how he’s blending elite sports experience with advanced nutrition science and proprietary software to create functional foods designed for both performance and everyday health.

Gatorade responds to demand for healthier options with new lower-sugar variant

Gatorade responds to demand for healthier options with new lower-sugar variant

PepsiCo’s Gatorade sports drink brand has unveiled Gatorade Lower Sugar, a new variant containing 75% less sugar than the classic Gatorade Thirst Quencher.

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