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The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry
sugar reduction



Sugar-free surge: How health-conscious consumers are transforming the energy drink industry
Tony Guilfoyle, CCO at Celsius Energy Drinks, explains how sugar-free products are not only driving market growth and innovation but also signalling a broader movement towards healthier functional beverages that meet the evolving needs of today’s health-conscious consumers.

Interview: Faravelli on ingredient innovation and the challenges of sugar reduction
At this year’s Food Ingredients Europe event, FoodBev caught up with Giulia Bulai, project manager R&D food, hydrocolloids and technical sales for Faravelli, about the team’s latest innovations, including confectionery formulated with monkfruit.




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