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PepsiCo expands Gatorade beyond sport with hydration overhaul

PepsiCo expands Gatorade beyond sport with hydration overhaul

PepsiCo has unveiled a new phase for its Gatorade brand, expanding its focus beyond traditional sports use as it looks to position hydration as part of everyday life.

Business
Unwell Hydration rebrands as Unwell Beverages, debuts functional energy drink line

Unwell Hydration rebrands as Unwell Beverages, debuts functional energy drink line

Unwell Hydration has rebranded as Unwell Beverages to mark its move into a broader portfolio of functional, better-for-you drinks.

New products
Unwell Hydration unveils new protein and electrolyte beverage

Unwell Hydration unveils new protein and electrolyte beverage

US functional beverage brand Unwell Hydration has unveiled its latest innovation, Unwell Hydration with Protein.

New products
Podcaster Alex Cooper enters beverage market with Unwell Hydration

Podcaster Alex Cooper enters beverage market with Unwell Hydration

Alex Cooper has announced the launch of Unwell Hydration, a new drink line designed to support wellness in everyday life.

New products
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