The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry
Innovation
Solmaya Brands launches Latin American flavours
SolMaya Brands has launched a new line of Latin-flavoured, ready to drink dairy beverages at the recent Expo Comida Latina/Cultural Food Expo in New York City – the industry’s largest Hispanic food and beverage show in the US.
Lucozade Alert set for launch
Lucozade, the UK’s number one Sports and Energy drink, is set to take the stimulation drinks category by storm with the launch of Lucozade Alert.
Maltesers and Galaxy hot chocolate drinks
In stores from April 2008, Maltesers Malty hot chocolate from Aimia Foods contains a treat-sized bag of Maltesers. The 20cl carton can be heated in a microwave for office or home convenience.
Low-calorie Ace from Hansen
Hansen Beverage Company has launched a low-calorie version of its guava-based, juiced energy drink Ace Local, to appeal to the health-conscious consumer.
Marquis Platinum delivers new vitality drink
Described as a cosmeceutical vitality drink, this calorie-burning formulation from Marquis Platinum is said to deliver cellular refreshment, metabolic enhancement and mood elevation.
Boink – a healthy energy drink
Arizona-based Boink International has developed Boink as a healthier energy drink using natural additives without caffeine.
New 24 drink from Cott
The cult TV programme 24 has spawned its own drink. A striking can from Crown Bevcan Europe & Middle East pays homage to Cott’s 24 CTU.
Asahi’s maca energy
Dodekamin Black from Asahi Soft Drinks in Japan contains seven energising amino acids, three vitamins and stamina boosting maca and guarana.
Potencia Energy Drink from DLR
DLR Associates in the US is aiming at Hispanic consumers with its 16oz Potencia Energy Drink. President Daisy Ramirez explained how the appetite suppressing ingredient tamarind is known to be beneficial for gut and colon health.
Playboy energy drink launched
Playboy and Play Beverages LLC have announced the launch of the ultra-sexy, invigorating Playboy Energy Drink.
DSM’S TensGuard helps keep blood pressure in line
DSM has announced the launch of TensGuard, a new and unique ingredient developed to target the growing global market for blood pressure management.
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