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Aligned with Agus Horizon 2048, Agus strengthens its retail position in Europe by addressing consumer expectations and market trends. The apple of its eye is the beverage indulgence category, with Hello Day! Magico at forefront. Building on its successful commercialisation at Sial Paris 2024, the firm is ready to take the next step by showcasing at IFE London 2025.

Agus Horizon 2048 is built on the pillars of business diversification, the exploration of new sales channels, international expansion and M&As. A key element of this strategy is the on-going development of products and services designed to delight both business clients and consumers. Hello Day! Magico powerfully reinforces this vision.