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Agus, a renowned player in food and beverage business, is set to participate in the prestigious 30th edition of Gulfood, the world’s largest annual food and beverage sourcing event, held on 17-21 February 2025 in Dubai, United Arab Emirates. It will focus on its exceptional dairy portfolio, including Royal Milk, Milky and Majestic.
This milestone event edition marks a significant moment in history, bringing together global innovators, suppliers and industry leaders to showcase their latest offerings and solutions. It presents a prime opportunity for Agus to feature trusted brands and products alongside exciting new releases already in high demand. Its products highlight company’s commitment to quality, innovation and meeting diverse market needs.
Royal Milk, the gold standard for fatfilled milk powder
One of the best-known Agus’ brand is Royal Milk, which stands as the benchmark in its segment. It’s a premium fatfilled milk powder. It is available in regular and instant versions. Known for its premium quality and versatility, Royal Milk is ideal for applications such as dairy, confectionery, beverages and homemade yogurt (lait caillé). For 15 years now, customers in Africa and the Middle East have appreciated its consistent quality and exceptional protein functionality.
Jarosław Bańda, communications director at Agus, said: "At Agus, experience always goes hand in hand with a commitment to quality, which is why our brands and products have earned the trust of customers over the years. This approach also supports the successful introduction of new products to the market, our clients can be confident that every innovation is backed by thorough analysis and research."
Agus also offers budget fatfilled powder, i.e Majestic. Majestic, known for its excellent solubility in both hot and cold water, is a practical choice for confectionery and bakery applications, ensuring accessibility without compromising on quality.
Bańda added: "As a company that wants to bring food and beverages to all people, in times of customers’ reduction of buying power and to meet their evolving needs, we recognise the necessity of offering cost-effective alternatives".
Milky: accessible option for versatile solutions in milk powder ingredients
For cost-effective solutions, Milky is the go-to choice. This flagship industrial brand is widely used in bakery, confectionery, ice cream production and selected dairy applications.
The product range covers several categories, varying in fat content from 1% to 80% and protein content from 10% to 25%. With its creamy texture and competitive pricing, Milky caters to the growing demand for quality ingredients at accessible prices. Its versatility allows use in products ranging from skimmed to whole milk powder applications.
Beverage indulgence, fresh from the market
Agus also promotes two consumer brands in the beverage and snack category: indulgent beverage and straight from grocery market.
Hello Day! Magico [Italian: mà·gi·co] offers a truly indulgent drink experience. Pleasure comes from biting into crunchy coconut cubes (nata de coco) immersed in fruit juice. It will not only make consumers enjoy the beverage itself, but also provides with unique emotions. With every bottle, the brand’s mission is to transport consumers to magical places.
Hello Day! provides healthy and simple beverages and snacks. Inspired by American farmer’s market and French le marché, it offers delicious and low processed smoothies and honey nut bars. Smoothies consist of natural, non-concentrated purees, fruit juices and coconut cream, without low-cost fillers and honey nut bars contain roasted, high-quality nuts and 20% natural blossom honey.
Clients are welcome to experience Agus’ exceptional brands line-up and discuss the business at the company’s booth: Hall 2, stand D2-51.
For more information, visit Agus' LinkedIn profile here.