US-based cider maker Angry Orchard has launched Hardcore Dark Cherry Apple with an 8% ABV, as it looks to cater to consumers looking for higher ABV options.
The Angry Orchard Hardcore Dark Cherry Apple Imperial Hard Cider is made with traditional cider apples and blended with dark cherry juice from concentrate, making for a “balance of crisp apple and tart cherry sweetness”.
Kelli McCusker, head of marketing for Angry Orchard, said: “Through the years, Angry Orchard has been synonymous with offering deliciously bold ciders that feature real fruit”.
McCusker continued: “As drinkers shop the increasingly crowded alcohol space, they’re looking for offerings that deliver on flavour, ingredients and ABV to provide more value. Combining Angry Orchard’s equity in real fruit with a higher ABV in our new Hardcore wins that shopper equation – while giving drinkers a new way to transport them to their ‘happy place’ that much faster.”
Hardcore Dark Cherry Apple is available in six-pack 12oz cans across the US. It will also be a featured flavour in the Angry Orchard Fall Haul Variety Packs rolling out this autumn.
© FoodBev Media Ltd 2023