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In the lead-up to Valentine's Day, food and beverage brands have sweetened their offerings with the much-loved flavour of juicy strawberries. We take a look at the latest strawberry sensations to hit the shelves, from canned cocktails to creamy cakes...

🍓 Cutwater's Strawberry White Russian canned cocktail🍓

Canned cocktail and spirits brand Cutwater has added a new limited-edition strawberry flavour to its RTD White Russian line.

The 13% ABV drink contains Cutwater’s vodka with coffee cream liqueur, made with real milk like the other variants included in Cutwater’s White Russian range.

Building on the ‘creamy decadence’ of the original, the new Strawberry White Russian adds the natural sweetness and flavour of strawberries, aiming to evoke ‘charming reminders of strawberries and cream and chocolate-covered strawberries’ and described as ‘the perfect nostalgic treat for any strawberry milk lovers’.

🍓 The Delicious Dessert Company's strawberry eclair 🍓

The Delicious Dessert Company introduced a limited-edition éclair, the ‘Love You Straw Berry Much Éclair’, ahead of Valentine’s Day.

The éclair consists of choux pastry filled with strawberry crème pâtissière and cream, topped with strawberry fondant and white chocolate lacing.

🍓 Carlsberg Britvic's Tango Strawberry Smash 🍓

Britvic-owned UK soft drink brand, Tango, is set to launch its latest rotational flavour, Strawberry Smash, as part of its annual ‘Editions’ series.

Strawberry Smash combines the familiar taste of strawberry with a hint of pineapple, designed to appeal to a broad demographic while reinforcing Tango’s brand identity.

The new flavour follows the success of Tango’s Mango variant, which recorded £12.7 million in retail sales value shortly after its 2024 launch.

🍓 La Colombe's Strawberry Mocha RTD latte 🍓

La Colombe has expanded its Draft Latte portfolio with the launch of a new limited-edition flavour: Strawberry Mocha.

Inspired by the success of the seasonal Strawberry Draft Latte served in La Colombe cafés, the Strawberry Mocha RTD combines natural strawberry flavouring with real cocoa, offering a 'subtly sweet and indulgent' coffee experience.

The new product is said to contain 50% less sugar than the average ready-to-drink flavoured coffee and provides a source of fibre.

🍓 Mr Kipling's Strawberries and Cream tart 🍓

UK cake brand Mr Kipling launched a new four-pack tart format in January, featuring a new Strawberries and Cream flavour alongside a Birthday Cake variety.

The Strawberries and Cream tarts consist of a strawberry and cream sponge, strawberry jam layer and fondant icing with red sprinkles.

Tarts are typically popular among consumers aged 55 and over, however, the company said that this launch targets a younger demographic to 'drive conversion and future-proof the category'.

🍓 Aqua Libra's Watermelon and Strawberry sparkling water 🍓

Carlsberg Britvic’s Aqua Libra brand has added a watermelon and strawberry flavour to its infused sparkling water range.

Available in multipacks of four and 24 via the UK grocery channel, the new flavour features a blend of sweet flavour profiles and is free from sugar and preservatives. It has zero calories and is described as providing a ‘clean, crisp taste’.

The launch responds to research from Black Swan Data showing that watermelon and strawberry are growing flavours within the packaged water category.

🍓 International Delight's Chocolate Covered Strawberry creamer 🍓

International Delight is partnering with Netflix to launch a limited-edition line of creamers and coffee inspired by the reality series Love is Blind.

The Chocolate Covered Strawberry creamer combines rich chocolate with ripe strawberry notes. The brand also launched a Wedding Cake coffee and creamer, designed to offer the flavours of 'an entire wedding cake'.

🍓Celsius' Sparkling Strawberry Passionfruit flavour 🍓

Functional beverage producer Celsius has introduced its first flavour for 2025: Sparkling Strawberry Passionfruit.

Celsius' Sparkling Strawberry Passionfruit combines sweet strawberry and tropical passionfruit flavours, offering 'a dynamic taste experience'.