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UK-based tempeh brand Better Nature has expanded its range with the addition of a Peri Peri-flavoured variety, available in Tesco.

The brand is targeting meat eaters with its latest launch, providing a plant-based alternative to the classic Peri Peri chicken dish.

In a release announcing the launch, Better Nature noted that UK consumer appetite for Peri Peri is on the rise, indicated by restaurant chain Nando’s scaling up its operations. With this in mind, the plant-based brand aims to encourage a swap to tempeh, launching its latest offering alongside a ‘Give Chicken the Night Off’ marketing campaign.

The new Peri Peri Tempeh offers 44g of protein per pack, a source of iron, and fibre and gut health benefits due to its fermented nature. It provides a minimally processed option that can be prepped and cooked like traditional chicken, suitable for serving with rice, wraps and stir fries.

Elin Roberts, co-founder and CEO of Better Nature, said: “With Nando’s fuelling the UK’s appetite for Peri Peri, our new Peri Peri Tempeh is tapping into the chicken shop boom, targeting meat-eaters who want more from their mealtimes”.

The launch coincides with a packaging redesign for the brand, which has a more natural look and feel. It also includes ‘three steps to prep’ on-pack instructions, and ‘supercharged protein’ messaging, tapping into the protein trend.

Better Nature Peri Peri Tempeh is now rolling out in Tesco stores nationwide, priced at RRP £3.00 per 220g pack.