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Saputo Dairy UK’s Cathedral City cheese brand has expanded its plant-based range with the launch of a new ‘Plant Based Smokey Block’ SKU.

The product launch follows IRI research that showed smoky is the leading flavour within the plant-based market. Cathedral City launched a smoked version of the plant-based cheddar’s traditional dairy counterpart in 2023.

According to the brand, it crafted the NPD using water infused with a natural woodchip smoke to create a dairy-free smoked cheddar flavour. It launched exclusively in Tesco at the beginning of this week (16 September 2024), and is claimed to be the only plant-based cheese alternative in UK supermarkets that delivers its flavour through natural methods, rather than artificial flavourings.

In a statement, Saputo said the new plant-based product is ‘uniquely creamy but intensely smoky,’ offering consumers a ‘close-to-dairy cheese texture.’

Christopher Owens, head of marketing for plant-based at Saputo Dairy UK, said: “Building on the success of Cathedral City Plant-Based, we are taking the range into new and exciting territories, offering consumers more of the flavours they love in dairy-free formats. For Cathedral City, it is an opportunity to further cement the mass appeal of our brand, providing on-trend flavours in both dairy and dairy-free options.”

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