The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry

Nestlé has partnered with Kellogg to launch a breakfast-inspired coffee creamer under the Coffee Mate and Eggo brands. Coffee Mate x Eggo's waffles with maple syrup-flavoured creamer features notes of "toasty" waffles, rich maple syrup and butter. Leonardo Aizpuru, Nestlé's VP of brand marketing for the beverage division and business unit, said: “Coffee Mate fans know that we’re dedicated to bringing new, sought-after and unexpected flavours to our limited-time offerings to add an exciting twist to their daily coffee routines". "Breakfast flavours, particularly maple, are amongst the top requested – and as breakfast and coffee go hand-in-hand, we thought no better pairing than Coffee Mate and Eggo.” Available for a limited time, the new creamer will be sold at retailers nationwide from January 2024 for $4.69 per 32oz bottles. In September, Nestlé and Kellogg announced the launch of their line of breakfast-inspired milk.