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The UK division of Cadbury Schweppes plc, Cadbury Trebor Bassett, has numerous leading brands in its product portfolio, including Cadbury Dairy Milk and Cadbury Crème Egg, along with Bassett's, Trebor and Trident.

The solution provided by Culina's ambient operation involves shared user distribution of orders received by EDI (electronic data interchange), for individual pallets for radial distribution.

Collections are made from Cadbury distribution sites at Minworth near Sutton Coldfield, and Milton Keynes, then delivered via the Culina network across the UK.

Primary deliveries are made to the FMCG, grocery and convenience sector together with small cash and carry operations throughout the UK.

Cadbury can track orders via an integrated IT system, with proof of deliveries (PODs) scanned and available online. The secure website provides details of service levels, order progress and any enquiries.

The company also has access to on target in full (OTIF) data, which provides real-time management information.

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