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A new brand, Dozz, is bringing an innovative new soup format to the UK market: chilled RTD soup available in aluminium cans.
The brand said it aims to fill a ‘clear gap’ in the market for chilled, healthy soup that is convenient and ready to eat, targeting busy and health-conscious consumers seeking a light on-the-go lunch or snack.
Dozz’s drinkable soups are designed to be consumed cold and straight from the pack, with no bowl, microwave or cutlery required. The range is debuting in ten varieties: gazpacho, mixed vegetable, yogurt and mint, tomato, broccoli, chicken, chilli bean, lentil, mushroom, and spinach.
Each 310ml can is low in calories, ranging from just 33 to 57kcal, and is free from preservatives and artificial colours.
The soups will debut with an RRP of £2.50 per can. The brand is officially launching in the UK this month, debuting at the Lunch trade show from 24-25 September.