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Dubai World Trade Centre (DWTC) and Informa have formalised their strategic joint venture by establishing inD Events FZE, a new entity to manage all contracting for their combined portfolio of B2B events across the UAE.

The joint venture, branded inD (pronounced 'in-dee'), brings together marquee shows including Gulfood, WHX, GITEX, Dubai Air Show, GISEC and Middle East Energy, creating what the partners describe as the region’s largest B2B event organiser.

The move aims to scale flagship exhibitions, increase operational efficiency and provide a unified contracting and service platform for international clients.

Under the new structure, all agreements for events taking place after September 2026 will be issued under inD Events FZE.

Existing contracts issued under previous entities such as Kaoun International FZE or DWTC will be novated seamlessly, with no changes to commercial terms, points of contact, or delivery processes.

The joint venture combines DWTC’s regional presence and longstanding infrastructure with Informa’s global event management experience, reflecting the broader trend of consolidation in the B2B exhibition sector.

The restructuring is intended to simplify supplier and exhibitor engagement while enabling growth in international participation and sponsorship opportunities.

Clients and suppliers are advised to update onboarding details to include inD Events FZE in their procurement systems ahead of future contracts.