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The Kraft Heinz Company has appointed Marcel Regis as president of West and East emerging markets, effective from 3 February 2025.

Regis will be based in Brazil and will lead the Kraft Heinz business in Latin America, Eastern Europe, the Middle East and Africa, which is one of the business zones created in 2024.

He joins Kraft Heinz from Loft, a technology company serving Latin America, where he has been chief operating officer since July 2022. Regis also spent 25 years at Anheuser-Busch InBev (AB InBev) previously, working across its retail and away-from-home businesses.

His tenure at AB InBev included, most recently, president of Colombia. He was also president of South Africa after the South African Breweries (SABMiller) integration. Earlier in his career, he held various management positions around the world, including the role of global vice president for the commercial integration of SABMiller, and the role of non-alcoholic beverages vice president in Brazil.

Kraft Heinz CEO, Carlos Abrams-Rivera, described Regis as a “proven leader with extensive international experience helping transform and grow businesses across the consumer goods industry”.

He added: “Emerging markets is one of our three growth pillars, and Marcel has the experience, mindset and vision that we need to accelerate growth in critical markets around the world”.

Commenting on his appointment, Regis said: “It is an honour to join Kraft Heinz at such a pivotal time for the company and with the mission to help spark new levels of growth in emerging markets”. He added that he was drawn to the company’s mission of “elevating and creating food that makes you feel good”.

Regis will take over from the role of Bruno Keller, who will depart the company on 7 March after a transition period with Regis. Keller has been with Kraft Heinz for more than 11 years. During this time, he held many leadership roles including president of the Latin American and Canada markets.

“I want to thank Bruno for the countless contributions he has made to Kraft Heinz over the years,” said Abrams-Rivera. “He is a skilled leader and has been a tremendous partner to me, the executive leadership team and his many team members around the world.”

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