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Ence, a player in sustainable cellulose production and renewable energy, has launched its new range of cellulose-based packaging aimed at replacing traditional plastic in the food sector. This initiative, backed by a €12 million investment, reflects the company's commitment to providing sustainable solutions amid increasing consumer demand for environmentally friendly alternatives.

The new packaging line, made from molded cellulose, is designed to cater specifically to the food industry, offering products such as trays for fresh produce and ready meals.

Ence plans to commence production and commercialisation within the fiscal year 2025, with an ambitious target of reaching a production capacity of 40 million containers by 2026. The company has indicated potential for future expansion in production capabilities, aligning with the growing market for sustainable packaging solutions.

This development is part of Ence's broader strategy to address the pressing issue of plastic waste in the food sector. The new cellulose containers are not only compostable and recyclable but also adhere to the principles of the circular economy, promoting responsible consumption and reducing environmental impact.

As the global food and beverage industry increasingly prioritises sustainability, Ence’s introduction of cellulose-based packaging positions it strategically within a competitive landscape. The shift towards renewable packaging is driven by regulatory pressures and consumer preferences, with many companies seeking to minimise their ecological footprint. Ence’s innovative approach could serve as a significant differentiator in a market that is rapidly evolving towards sustainable practices.

Ence's investment in renewable packaging underscores its long-term vision for sustainability and innovation. The company aims to enhance its competitiveness while contributing to the reduction of plastic waste. By using locally sourced, biodegradable and compostable fibres, Ence is not only addressing environmental concerns but also supporting local economies through the development of proximity-based products.

In addition to its packaging initiatives, Ence is undergoing a transformation as a manufacturer of specialty pulp. In the first quarter of 2025, specialty products accounted for 35% of total pulp sales, with expectations to increase to over 60% by 2028. This shift is bolstered by the upcoming launch of a new fluff line at the Navia biofactory, which will produce absorbent hygiene products currently imported from North America, further reducing carbon footprints associated with transportation.