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12 October 2021

Ginsters unveils new world flavours-inspired bakes

Ginsters unveils new world flavours-inspired bakes

UK savoury pastry brand Ginsters has introduced a new bakes range, which features flavours inspired by American and North African fusion cuisine.


The new line is said to be made using British meat and is free from artificial colours, flavours and preservatives. The bakes can be enjoyed hot or cold.


The new Cajun Spiced Chicken Bake features chicken in a Cajun-style spiced tomato sauce, with green peppers, black beans, Cheddar and a hint of wholegrain mustard – all wrapped in puff pastry.


Meanwhile, Ginsters’ Philly Cheese Steak Bake features beef in a rich sauce with mozzarella, Cheddar and full fat soft cheese, as well as onion, red and green pepper, and mushroom.


The Harissa Spiced Chicken Bake offers a combination of chicken in a Harissa-style sauce, chickpeas, peppers, potato and onion.


Suitable for vegetarians, the Mac & Cheese Bake offers macaroni pasta in a creamy cheese sauce, with chives, black pepper and a hint of mustard.


Ginsters managing director, Sam Mitchell, said: “Following a raft of successful NPD, including our Ginsters Smoky Steak and Guinness Slice and new plant-based products, the new Ginsters bakes range taps into yet another growing occasion to broaden appeal with younger, pre-family consumers and provide a pick-me-up.


“Perfectly portioned as a light bite between mealtimes – whenever that might be – Ginsters bakes provide more opportunity for retailers to reach shoppers across the day.”


With an RRP of £1, the new bakes are available in supermarkets across the UK.


Ginsters recently launched two new plant-based pasties, as it looked to cater to growing demand for vegan products.

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