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Following in the footsteps of the hugely profitable concentrated chai drinks market in North America, go-chai is a new choice in premium tea. Since its launch at the end of 2007, this innovative spiced tea drink is proving to be a popular choice in cafes and health food stores. UK interest is rising, as all-natural go-chai satisfies the big three food mega-trends buyers and consumers want: health, convenience and premiumisation.

The complex layers of flavours, the ability to personalise the drink to suit individual taste preferences, and the relaxing aroma are the major points of difference between go-chai and other chai products. It's available in a 250ml Tetra Pak, which ensures a long shelf life, while keeping the natural flavours fresh without any additives or preservatives. Each pack makes two servings when diluted. After opening, go-chai will maintain its high quality taste in the fridge for several days.

Managing director, Martha Benedek, said: “go-chai is going from strength to strength. It’s the convenient and healthy choice for those wanting an all-natural, perfectly brewed cup of chai that's full of flavour.

“We have big plans for the brand, including the development of a support programme for Global Angels, an innovative international children’s charity championing the needs of children around the world. Having witnessed the booming growth of other chai drinks in North America, we believe there's huge potential to appeal to time-pressured, health-conscious consumers in the UK.

“go-chai recognises that the hot drinks segment is crying out for an innovative, high quality product that stands out from the crowd and tastes great. We believe go-chai meets this challenge with finesse.”