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Guppy Water taps into small serving size market
FoodBev Media

FoodBev Media

23 September 2008

Guppy Water taps into small serving size market

**Bebida Beverage Company is launching a new bottled water under the name Guppy Water.

**Guppy Water will be offered in a youth-friendly serving size of 8 fl oz, with fun logo featuring a friendly cartoon character fish. The company is also in the process of launching Piranha Spring Water, which features a not-so-friendly-looking fish on the logo.

In addition to appealing to a youth oriented consumer market, the petite, economical serving size is anticipated to appeal to individuals that prefer a smaller serving size. Bebida Beverage anticipates additional market growth for Guppy Water as a ‘companion beverage’ product.

Guppy Water, while targeted primarily at the youth consumer market, will provide retailers and adult consumers with an economical alternative to the standard 16.9 and 20 fl oz bottled water selections.

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