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Häagen-Dazs has launched a low-calorie ice cream range in the US called the Heaven line, catering to consumers who are desiring indulgence without the calories. There are four flavours in the Heaven range: Chocolate Sea Salt Caramel, Strawberry Waffle Cone, Peanut Butter Chip, and Cold Brew Espresso Chip, and each flavour will be packaged in a 14oz tub. All four flavours in the Heaven line utilise ultra-filtered milk, and Häagen-Dazs claims that each flavour contains one-third fewer calories and 25% less total sugar per serving compared to regular Häagen-Dazs ice cream, and each flavour contains no more than 230 calories per serving. Meredith Saxe, Häagen-Dazs brand manager said: "The Häagen-Dazs brand is dedicated to creating perfect moments for all consumers to indulge, which is why we were inspired to create Heaven. This collection offers lower-calorie options, while still satisfying a sweet tooth with the deliciously rich flavour you'd expect from a Häagen-Dazs product. "These flavours were thoughtfully crafted with the finest ingredients to continue delivering the iconic creamy texture and perfect flavours you expect from the Häagen-Dazs brand." All four flavours of the Häagen-Dazs Heaven range have a suggested retail price of $5.49, and are now available nationwide in the US. Earlier this year, Häagen-Dazs released a limited-edition ruby chocolate ice cream product in the US, as the company aimed to deliver "a new taste and colour experience”.