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Hain Celestial has completed the sale of its Thinsters cookie business to US food group J&J Snack Foods. Thinsters are thin, oven-baked, bite-sized cookies made from simple ingredients. Dan Fachner, president and CEO at J&J Snack Foods, said: “We are thrilled to add Thinsters to our growing portfolio of fun brands. This acquisition is a natural fit for us, complementing our already vast offering of cookies and baked goods. Thinsters' dedication to using high-quality, wholesome ingredients resonates perfectly with our growing customer base. We look forward to leveraging our strengths to expand distribution and introduce Thinsters cookies to a wider audience.” He continued: “We look forward to bringing J&J Snack Foods' sales, marketing, and innovation capabilities to the already popular Thinsters brand”. The sale of Thinsters, which Hain Celestial acquired in a $259 million deal in 2021, is said to ‘optimise’ Hain’s better-for-you (BFY) portfolio and will be used to pay down company debt. Wendy Davidson, Hain Celestial’s president and CEO, said: "Divesting Thinsters further streamlines our supply chain network and strengthens our ability to focus our efforts on driving greater reach and scale of our core BFY brands across our categories of focus”. The all-cash transaction closed on 8 April 2024.
