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Heineken Studio, Heineken’s innovation hub, has launched a limited-edition brew in collaboration with French interior designer Axel Chay.

The partnership is centred around brewing innovation, artistic vision and quality experiences, Heineken Studio said in a press release announcing the collaboration.

It is inspired by social occasions with friends in Chay’s birthplace, Marseille, designed to enhance experiences when bringing both friends and new connections together over a drink.

Chay joined forces with Heineken’s master brewer, Willem van Waesberghe, to craft the seasoned lager along with a custom-designed can inspired by his life in the city. The brew infuses notes of peach and pineapple to reflect the warm and sunny South of France, and Camargue salt – native to Marseille – with Heineken’s classic taste.

The custom can merges Chay’s creative vision with Heineken’s branding. It is also launching alongside a ‘social set,’ comprising a tray, coaster and glassware.

Willem van Waesberghe, master brewer at Heineken, said: “Our creative partnership began with an exploration of Axel’s base of Marseille and his vision for the beer. Our goal was to craft something that harmonised the crisp, refreshing character of Heineken with flavours that held a deep, personal meaning.”

The collaboration will be available in France from 17 November online and at select venues across the country, as well as via a dedicated pop-up store in Marseille between 14-15 November.