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Keurig Dr Pepper (KDP) has acquired full ownership of Dyla Brands, a player in the powdered drink mix and liquid water enhancer market. This acquisition follows KDP's minority stake in Dyla, which it has held since 2017, and underscores the growing consumer demand for innovative hydration solutions.

Recent data from KDP's 2025 State of Beverage report indicates a notable shift in consumer preferences, with 59% of Americans expressing interest in new flavours and 60% keen on trying flavoured water enriched with antioxidants and vitamins.

This trend aligns with Dyla’s product portfolio, which includes the leading natural water enhancer brand, STUR, known for its absence of artificial flavours and sweeteners.

Nate Champagne, vice president and general manager of juice, snacks and mixes at KDP, said: “This acquisition provides KDP with a turn-key platform to immediately capitalise on the growing demand for functional, trend-forward and on-the-go beverage enhancers and drink mixes – leveraging Dyla-owned brands, KDP’s existing portfolio and licensed third-party brands”.

The integration of Dyla's brands with KDP's existing line-up, including licensed products from well-known trademarks such as Crush and Snapple, positions the company to better serve a market increasingly focused on health and wellness.

Dyla Brands reportedly sells over 1.5 billion servings of drink mixes annually, and its partnerships with major brands like Dole and Ocean Spray will continue under KDP's ownership. This acquisition not only complements KDP’s existing Ghost functional powders but also broadens its capabilities in delivering customisable hydration options to consumers.