Mars Wrigley has announced the release of new limited-edition Zero-G Skittles in the US, marking the brand’s first trip to space.
The product was inspired after Amazon founder Jeff Bezos recently flew to space in Blue Origin’s New Shepard space capsule, bringing the candy with him, and was seen in a video throwing Skittles to a colleague.
Zero-G Skittles come in an aluminium pouch and feature blue and purple candies in a mix of three flavours: pineapple passionfruit, raspberry, and berry punch.
“Skittles is always looking for ways to surprise fans, both earthlings and extraterrestrials, with shocking innovation,” said Fernando Rodrigues, Mars Wrigley senior brand manager for Skittles.
“We’re thrilled to bring better moments to fans by marking Skittles’ first trip to space with limited-edition packs and look forward to pushing the boundaries of confectionery space exploration.”
As part of the launch, Skittles is making a donation to the Smithsonian’s National Air and Space Museum.
In 2019, Mars released Zombie Skittles as part of a Halloween campaign.
Mars Wrigley also recently announced a partnership with Danimer Scientific to develop biodegradable packaging for its confectionery products, starting with its Skittles brand.
© FoodBev Media Ltd 2021
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