top of page

The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry

FoodBev Media Logo
Nov - Food Bev - Website Banner - TIJ vs TTO 300x250.gif
Access more as a FoodBev subscriber

Sign up to FoodBev and unlock more insights from the international food and beverage industry. Subscribers have access to webinars, newsletters, publications and more...

Rafaela Sousa

Rafaela Sousa

23 February 2022

PepsiCo to launch Wotsits Crunchy range

PepsiCo to launch Wotsits Crunchy range

PepsiCo is expanding its Walkers Wotsits' portfolio with the launch of a new Crunchy range, which includes Wotsits Crunchy Really Cheesy and Wotsits Crunchy Flamin’ Hot. The new range is available in grocery stores across the UK in 140g sharing packs for an RRP of £2 and will roll out at convenience stores from 11 April for an RRP of £1 per 60g bags. PepsiCo will also bring back its Wotsits "retro" prawn cocktail flavour in "Giants" format. Wotsits Giants Prawn Cocktail will be available from 7 March in 105g sharing bags for an RRP of £2. Katherine Cook, Walkers Snacks marketing manager at PepsiCo, said: “Offering a variety of snack options has always been important to the Wotsits brand, and we know consumers are incredibly keen to experience new textures and flavours. This is exactly why we have introduced the new Wotsits Crunchy and Wotsits Giant Prawn Cocktail variants – to meet those shoppers’ needs."

Related posts
PepsiCo launches regenerative agriculture pilot in Brazil’s Cerrado region
Agriculture

PepsiCo launches regenerative agriculture pilot in Brazil’s Cerrado region

PepsiCo shakes things up with first corporate rebrand in 25 years
Business

PepsiCo shakes things up with first corporate rebrand in 25 years

PepsiCo partners with Soil Capital to advance regenerative agriculture in Europe
Agriculture

PepsiCo partners with Soil Capital to advance regenerative agriculture in Europe

PepsiCo inaugurates new canning line in Romania following $8.5m investment
Beverage

PepsiCo inaugurates new canning line in Romania following $8.5m investment

Seasonal Pepsi Gingerbread joins brand’s sugar-free cola range
New products

Seasonal Pepsi Gingerbread joins brand’s sugar-free cola range

Lay’s unveils brand overhaul celebrating potato heritage and cleaner ingredients
Marketing

Lay’s unveils brand overhaul celebrating potato heritage and cleaner ingredients

DSM Savoury | Leaderboard
bottom of page