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Premier Nutrition and Hometown Food Company have expended their breakfast offerings with the launch of Frozen Protein Waffles, Chocolate Chip Protein Waffles and Mini Protein Pancakes.

The products contain between 13-15 grams of whey protein per serving and were created to provide a convenient way to begin the day. Easy to prepare, the new range can be toasted and ready in minutes, making them ideal for busy, on-the-go lifestyles.

Dan Anglemyer, COO of Hometown Food Company, said: “We are thrilled about expanding our partnership with Premier Nutrition through the exciting launch of our frozen protein waffles and mini pancake offerings. Protein-rich and convenient options are what consumers want, and these new frozen options not only have great taste but also effortless preparation for busy mornings.”

Premier Protein US general manager Nick Stiritz added: “Premier Nutrition is thrilled to introduce three new delicious frozen varieties to our innovative line of protein-filled breakfast options. Protein is an essential nutrient that helps your body build and maintain muscle. Plus, it helps you feel fuller for longer which can make sticking to your daily nutrition goals a little bit easier. Our brand mission is to provide delicious, protein-packed products and flavours that customers get excited about – ultimately bringing joy to their health journey.”

The Frozen Protein Waffles, Chocolate Chip Protein Waffles and Mini Protein Pancakes are available now at select US retailers.

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