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Absolut partners with Tabasco to target growing demand for heat-led spirits
Absolut Tabasco, will roll out from February in key markets including the US and the UK, marking one of Absolut’s most globally scaled flavour launches in recent years.
Pernod Ricard has added a new UK-exclusive honey-flavoured vodka to its Absolut range, designed to be mixed with lemonade for bar-quality drinks at home.
Heinz partners with Absolut on limited-edition pasta sauce
Through its New Ventures division, Kraft Heinz has created a new, limited-edition pasta sauce in collaboration with Pernod Ricard’s spirit brand, Absolut.