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Melissa Bradshaw

Melissa Bradshaw

25 March 2025

Vybey enters snacking category with plant-based protein bar range

Vybey enters snacking category with plant-based protein bar range

Scottish nutrition brand Vybey has expanded into the snacking category, launching a new range of plant-based protein bars.


The new Complete Nutrition bar line-up includes three flavours: Chocolate Brownie, Raspberry White Chocolate and Mint Chocolate. The range joins the existing products in Vybey's portfolio, which include meal replacement shakes and a nootropic coffee alternative blend.


The bars are made with dates, gluten-free oats, almonds, pea protein, coconut powder and tapioca powder. Aiming to support both mental and physical wellbeing, the ‘brain and body’ nutrition bars combine 20g of plant-based protein with healthy fats, gut-friendly fibre and braincare nutrients to boost focus, memory and all-round cognitive health. Each 80g bar contains 300 calories.


Gordon Belch, Vybey’s co-founder, said: “Our hard-earnt learnings within vegan, dairy-free and planet-friendly ingredient decks, coupled with our pioneering push into the cognitive upsides of nootropics (Braincare range), meant we were perfectly poised to champion the next generation of ‘nutritionally optimal’ snacking bars that can be used as an on-the-go snack, as pre/post workout fuel or as a makeshift meal”.


He added that the lines between indulgent treats and functional foods have “blurred like never before,” leading to the development of the bars’ “nostalgic flavours”.

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