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Launching in April, cooler manufacturer Ebac believes its newly redesigned water cooler website will set a new benchmark in the water cooler industry.

Ebac is committed to doing everything it can to support distributors, and the redesigned website should become an invaluable tool to help businesses thrive.

For the first time in this industry, distributors will be able to log onto a manufacturers' website and create their own marketing materials from a series of templates designed to be used for anything from press advertising to brochures.

Visitors will be able to access help with common service issues, watch videos showing how to fix minor faults, and also see demonstrations on how the patented Ebac Watertrail is fitted.

Ebac’s Chairman John Elliott MBE said: “We have a continuous passion to challenge convention and innovate in everything we do, and providing a website which does more than showcase our products is a natural step. We want to make our customers’ lives easier. All our innovations reflect this fact from the invention of the Watertrail to the introduction of our new website.”

Scott Meikle, Marketing Director, added: “We expect our redesigned water cooler website to quadruple the current amount of unique visits to the site and double the amount of time each user spends per session. The standard of websites in the water cooler industry has never been strong and we hope our site will become the benchmark for the industry.”