The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry

Actiph has expanded its healthy beverage portfolio with the launch of a new brand, Acti+. Acti+ is a nootropic clean energy drink that delivers improved focus and performance to consumers. The natural and sugar-free brand helps improve cognitive performance, reduce fatigue and support immune health. Acti+ is currently available in two flavours: strawberry and dragon fruit, and blood orange. Each 250ml can is said to contain 100% of consumers' recommended daily allowance of vitamins B5, B6, B9, B12, C and zinc, as well as only three calories. Actiph CEO Nicholas Ross said: “As an organisation, we’re constantly striving to meet the needs of consumers who are increasingly moving away from sugar-laden, artificial drinks and are instead seeking healthier, functional alternatives". "Our ethos of enabling people to lead healthier lives through our range of functional beverages has naturally led us to the energy category, where most options available to consumers are not conducive to a healthy, balanced lifestyle. We wanted to offer a clean, natural alternative for those who regularly reach for energy drinks whilst also providing a more accessible route into energy products for consumers who have historically avoided them due to their unhealthy nature and negative connotations." The range is available at Tesco stores for a retail price of £5.00 per 4 x 250ml multipack.