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Dreher Breweries, a subsidiary of Asahi Europe & International, has unveiled a HUF 100 billion (approx. $277 million) investment initiative aimed at enhancing the sustainability and long-term future of Dreher.

Building on prior years' investments, the initiative will elevate the entire beer production process. Its goal extends beyond increasing capacity and efficiency; it also strives to meet the company's demanding standards for development and sustainability. Gábor Békefi, CEO of Dreher Breweries, said: "Next year, as we celebrate the 170th anniversary of the establishment of Dreher Breweries, we are reminded that our rich historical tradition and the workplace spanning four generations are not merely a source of pride but also a testament to the responsibility we bear". "The confidence placed in us by Asahi Group Holdings and Asahi Europe & International, manifested through our professional and business accomplishments, enables us to undertake the most substantial investment in the Hungarian beer industry to date. If we continue to uphold the business expectations of Asahi and achieve the set milestones, then indeed, from HUF 100 billion, we lay the foundation for the long-term future of the factory and our employees." The initial stage of the investment plan focuses on creating a sustainable manufacturing chain, with an allocation of HUF 30 billion (equivalent to USD 83 million). From 2023 to 2026, the company's experts will focus on the initial milestone. According to Dreher, one of the inaugural projects is the construction of a part of the new energy centre to serve all departments of the plant. The centre will support capacity growth and the company's sustainability goals. During this period, "fermentation and conditioning stages in the cellars will undergo a complete renewal, involving the replacement of tanks and the introduction of new technologies, which involves the continuous development of skills and knowledge among our employees".