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Israeli start-up Better Juice has partnered with GEA to launch a new pilot facility for juice manufacturers to test their sugar-reduction technology. The Better Juice Sugar Converter Skid is included in GEA’s innovation centre in Ahaus, Germany. The facility will provide laboratory services for testing all important analytical parameters. Founded in 2018, Better Juice develops technology to reduce up to 80% of sugars in natural juices, as well as in fruit-based compositions, such as purées. Gali Yarom, co-founder and co-CEO of Better Juice, said: “The pilot centre creates a high-tech venue where we can host companies – mainly from the EU, but also from all over the world – to come see, learn, plugin and actually taste their products after they’ve been recreated with Better Juice process in a workshop environment. Here, we can now collaborate with our customers at the test centre to strike the ideal balance between a sweet note and reduced sugar content.” Eran Blachinsky, co-founder and co-CEO of Better Juice, added: “We set up a readily accessible platform for juice and fruit processing companies seeking to actively contribute their part to the global quests for reducing sugar consumption and concurrently give their products an added wellness edge. It will also eliminate a significant portion of R&D costs and time.”