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The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry
FoodBev Media
19 April 2024
Bomb Pop introduces new line of ice pops
Wells Enterprises-owned brand Bomb Pop has introduced a new line of ice pops, called Extremes. The range is available in three flavours: super sour strawberry, fire cherry, and blue raspberry freeze. According to the company, Extremes claims to 'offer intense sensations'. Alnese Thomas, senior brand manager of Bomb Pop, said: "We're thrilled to innovate a product that's perfect for teens and tweens who crave adventure and excitement in their food". Bomb Pop Extremes are available in US retailers nationwide.
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