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Brach’s introduces new jelly bean flavour variety

Ferrara Candy Company’s brand Brach’s has launched a new limited-edition flavour of its jelly beans, inspired by sweet treats from around the world. Brach’s new Desserts of the World Jelly Beans contain five different flavours: chocolate macaron, strawberry mochi, churro, apple pie and lemon sorbet. Lauren Holtz Pezza, director of Brach’s and seasonal marketing at Ferrara, said: “We're constantly reviewing emerging flavours and cultural trends. More than ever, consumers are focused on making memories together over adventurous flavours and experiences and we're excited for our new Desserts of the World Jelly Beans to help satisfy those international cravings in a stress-free way this season.” In 2017, Ferrero Group acquired Ferrera Candy Company and its portfolio of more than 25 brands, including Brach’s, Laffy Taffy and Nerds. Desserts of the World Jelly Beans are available at major US retailers for a limited time.

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