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Le Duff’s bakery subsidiary Bridor has invested in a new production site near Salt Lake City, in Utah, US. The new site will expand Bridor’s footprint – the company’s bakery products are sold in more than 100 countries and Bridor already has four plants in North America. The new site will build on Bridor's global development strategy across North America, with acceleration in the US. In January, Bridor partnered with food-tech firm Equii, with the aim of leveraging Equii's fermentation tech to elevate its artisanal products within North America with higher protein and improved nutrition. The new site – the result of a €200 million investment – is part of Le Duff’s efforts to boost its development in the industrial bakery sector. It will position Bridor’s production closer to its regional customers and will manufacture a range of artisanal breads and Viennese pastries designed specifically for the US market. Louis Le Duff, president and founder of Le Duff Group, said: "Through this investment, Bridor builds on the strategy of Le Duff Group, which has built its success on the priority given to quality and enjoyment on the plate for the well-being of consumers. I am all the prouder of this development as the Group's international history is closely linked to America, which is my second country." Bridor CEO Philippe Morin added: "This new project in North America is a key part of this strategy because this market has great potential. Bridor's success is built on the perfect combination of traditional know-how and industrial excellence. We will continue to exploit these two skills to propose high-quality products to the North American market.” Construction at the site will begin in autumn this year and is due to be completed by the end of 2025, with production operational in January 2026. It will lead to the creation of around 300 jobs, from operators and bakers to engineers and quality controllers.