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The Wottle has been designed as an all-year-round 'must have' accessory for drinking water on the move while creating less waste. The 500ml Wottle features Orla Kiely’s signature Stem design, a rubber finger grip that can be adapted for portability and is designed to carry about town in a handbag.

Brita and Orla Kiely were committed to creating a bottle that was not only practical and stylish, but also had impeccable ethical credentials.

The Wottle is made from 100% recycled materials, including HDPE plastic. To keep its carbon footprint to a minimum, it's made exclusively in the UK, ensuring water drinkers can combine style with environmental responsibility.

Orla Kiely said: “To be involved in the redesign of such an everyday product is always a challenge, and working with such a great concept made it all the more inspiring. It was exciting to consider the environment alongside practicalities and aesthetics.

"Thinking ‘reusable’ instead of ‘disposable’ is a great place to start becoming environmentally friendly, but style should never be compromised and we’re really happy with the finished product.”

The Wottle can be used in conjunction with Brita’s filtered water product range for homes and offices. Brita’s filter cartridges are 100% recyclable – the company has been recycling its cartridges since 1992 and recently launched a major in-store recycling scheme where customers can drop their used cartridges in Brita’s blue recycling bins at participating retailers, including Tesco, Sainsbury’s, Argos and Robert Dyas.

Brita Marketing Director Neal Jones added: “Instead of producing an exclusive, limited edition batch for publicity, our aim as a company is to help change people’s consumption habits and reduce waste by making the Wottle generally available. Working closely with Orla Kiely means we’ve achieved that goal, but also created a unique product for style-conscious consumers.”