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Burcon NutraScience Corporation has unveiled its Puratein canola protein isolate, targeting the egg replacement market, which has been significantly impacted by recent supply disruptions.

The launch comes as food manufacturers seek sustainable alternatives to traditional egg products amid soaring prices and supply constraints.

The US egg market has faced considerable strain due to avian influenza outbreaks over the past two years, leading to a dramatic 57% year-over-year increase in egg prices as reported by the US Bureau of Labor Statistics.

This spike has prompted food manufacturers to explore alternative ingredients that can mitigate the effects of rising costs and ensure consistent supply.

Burcon's canola protein isolate, boasting over 90% protein purity, is positioned as a versatile substitute for eggs in various baked goods.

In comparative studies, the canola protein has demonstrated the capability to replace up to 100% of powdered and shelled eggs, delivering cost savings of 20% to 30%.

This product not only meets the functional requirements of egg substitutes but also caters to the growing consumer demand for plant-based options.

Kip Underwood, CEO of Burcon, said: "The food industry has long sought a plant-based alternative to egg protein. Our canola protein not only serves as a replacement in traditional food applications but also enables the creation of superior, more sustainable plant-based alternatives."

Derived from non-GMO, Canadian-grown canola seeds, Burcon's Puratein is characterised by its complete amino acid profile, high solubility and neutral flavour, making it suitable for a wide range of food and beverage applications.

The product's attributes align with the industry's shift towards healthier, sustainable ingredients, reflecting broader consumer trends favouring plant-based diets.

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