The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry

CCL Label scooped the top prize for the best cost savings idea at Heineken’s first Pitch Event for packaging suppliers.

Heinken invited 12 packaging material suppliers to participate in the first Heineken Pitch Event, which was established as a means of tapping into the expertise and creativity of its packaging material suppliers to generate innovative and feasible ideas for cost savings.

Proposals were presented by the suppliers to a multidisciplinary team of Heineken managers who picked one overall winner.

CCL Label suggested small changes to the label to allow for a more efficient use of materials and machinery.

“Heineken is actively pursuing innovations and costs savings,” said Wiggert Deelen, director Heineken Nederland Supply. “Our goal is to generate a continuous supply of cost savings ideas, and this is the first time that our purchasing department has generated ideas together with suppliers in this interactive way.”

It was the simplicity of CCL Label's idea and the amount of savings achieved that were decisive factors in the decision to award the company the prize.