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CitraPac unveils Nature’s Premium Fruit Pearls

CitraPac, under its Nature's Premium brand, has launched Fruit Pearls - a healthy snack that aims to attract consumers to the frozen aisle. Fruit Pearls are made using CitraPac's patented, proprietary next-generation cryogenic citrus technology, which the company says makes it "easier to meet the necessary conditions for retail and distribution". In a statement, CitraPac said: "Many flash frozen products require -40°F freezer temperatures to maintain product shape and consistency, however, CitraPac’s cryogenic citrus technology requires less energy, making commercial and home use possible with standard freezers. Fruit Pearls can be kept at -5°F, an ideal temperature, as the FDA recommends keeping freezers set to a temperature between 0 and -10°F." The USDA Smart Snack-approved product offers a healthy, on-the-go fruit serving, with an extended shelf life compared to fresh produce. Fruit Pearls come in five low-fat, gluten-free variants, including three fruit and yogurt and two fruit-only options for non-dairy consumers. The flavours include: Orange & Cream, Strawberries & Cream, Lemon & Cream, Wildberry and Strawberry & Banana. Hal Woodyard, SVP of sales and business development for CitraPac, said: “We are delighted that major retailers are responding so positively to our brand. CitraPac is fully committed and positioned to grow snacking in the frozen fruit category beyond traditional smoothies and bags of fruit with products that are healthy and good for taste buds of all ages.” Fruit Pearls will be available in the US in Walmart, Publix and Meijer stores from August, with over 20,000 retail and online stores receiving access to Fruit Pearls distribution. Each variety is available in 9.2oz boxes, containing 2.3oz cups.


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