Clipper Teas expands Infusions range with new flavours and sustainable packaging

Aug 22, 2024
1 min read

Clipper Teas, an organic tea brand and subsidiary of Ecotone UK, has launched four new flavours in its Infusions range. The new offerings aim to enhance consumer connection to nature while promoting wellness through organic ingredients.

The newly introduced flavours include Peppermint & Spearmint, Chamomile & Peach, Blackcurrant & Blueberry, and Orange & Turmeric, all priced at £3.40.

These infusions will be available at major retailers including Waitrose, Ocado and Sainsbury’s.

Hannah Williams, senior brand manager at Clipper, noted that the brand has experienced a 55% increase in value over the past year.

“Our Infusions have resonated with consumers, and our ethical credentials, such as organic and B Corp certifications, have contributed to our expanding market share,” she added.

The introduction of these new flavours and the emphasis on functional benefits align with increasing consumer demand for wellness products.

The new packaging features vibrant designs and clear product naming, with popular blends being rebranded for clarity – Snore & Peace is now Sleep Time, and Restoring Roots has been renamed Ginger & Turmeric.

The redesign aims to stand out on retail shelves and attract health-conscious consumers seeking functional beverages.

Clipper's commitment to sustainability is evident in its use of biodegradable, unbleached tea bags and fully recyclable packaging. The company has a long-standing reputation for ethical sourcing, being the first in the UK to offer Fairtrade tea in 1994 and currently supporting over 114,000 producers globally.

The company continues to blend and package its teas at its facility in Beaminster, Dorset, which has operated for 40 years.

#ClipperTeas #EcotoneUK #tea

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Leah Smith

8 May 2026

New products

Ella’s Kitchen launches new children's snack range

Ella’s Kitchen is expanding beyond the baby food aisle with the launch of Ella’s Kitchen Kids, a new product line aimed at children aged 18 months and older.

The launch marks a significant strategic move for the brand as it looks to extend its presence beyond the weaning category and capture growing demand for healthier snack options for toddlers and young children.

Positioned as a “better-for-you” alternative to traditional children’s snacks, the new range combines bold flavours, playful branding and convenient formats with the nutritional standards parents associate with the Ella’s Kitchen brand.

The company said the range was developed in response to changing family eating habits and the lack of minimally processed snack options for older toddlers outside the baby aisle.

Initial products include Ella’s Kitchen Kids Crunchy Stix in Cheese + Onion, Tomato + Basil and Pesto varieties, alongside Ella’s Kitchen Kids Wild Crackers available in Tomato + Oregano, Pea + Basil and Carrot + Rosemary flavours.

Designed for lunchboxes, picnics and snacking occasions, the products are formulated with reduced salt levels and classified as non-HFSS options. According to the company, the Crunchy Stix contain less than 0.04g of salt per pack, while the Crackers contain less than 0.05g per serving.

Emma Wood, Senior Brand Manager at Ella’s Kitchen, said: “Ella’s Kitchen Kids is about recognising that the journey doesn’t stop at baby food. As little ones grow, their tastes, independence and routines all change – but parents still want options they can feel good about.”

The launch also signals Ella’s Kitchen’s wider ambitions within the children’s snacking market, with additional products and categories expected later this year.

Wood added that the company aims to help “raise the standards of the kids’ food category” by balancing taste, convenience and nutrition.