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Clipper Teas, an organic tea brand and subsidiary of Ecotone UK, has launched four new flavours in its Infusions range. The new offerings aim to enhance consumer connection to nature while promoting wellness through organic ingredients.

The newly introduced flavours include Peppermint & Spearmint, Chamomile & Peach, Blackcurrant & Blueberry, and Orange & Turmeric, all priced at £3.40.

These infusions will be available at major retailers including Waitrose, Ocado and Sainsbury’s.

Hannah Williams, senior brand manager at Clipper, noted that the brand has experienced a 55% increase in value over the past year.

“Our Infusions have resonated with consumers, and our ethical credentials, such as organic and B Corp certifications, have contributed to our expanding market share,” she added.

The introduction of these new flavours and the emphasis on functional benefits align with increasing consumer demand for wellness products.

The new packaging features vibrant designs and clear product naming, with popular blends being rebranded for clarity – Snore & Peace is now Sleep Time, and Restoring Roots has been renamed Ginger & Turmeric.

The redesign aims to stand out on retail shelves and attract health-conscious consumers seeking functional beverages.

Clipper's commitment to sustainability is evident in its use of biodegradable, unbleached tea bags and fully recyclable packaging. The company has a long-standing reputation for ethical sourcing, being the first in the UK to offer Fairtrade tea in 1994 and currently supporting over 114,000 producers globally.

The company continues to blend and package its teas at its facility in Beaminster, Dorset, which has operated for 40 years.

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