- Sep 18, 2024
- 1 min read
The Coca-Cola Company and Bacardi have partnered to launch Bacardí rum and Coca-Cola as a ready-to-drink (RTD) cocktail.
The initial rollout is set for 2025 in select European markets and Mexico, with plans for global availability.
The move is part of Coca-Cola’s expansion into the growing alcohol RTD market. James Quincey, CEO of The Coca-Cola Company, said: “This new relationship with Bacardi Limited supports our strategic expansion, and we look forward to the introduction of Bacardí Mixed with Coca‑Cola next year.”
Bacardi’s CEO, Mahesh Madhavan, commented: “We are excited to bring together two iconic brands so that consumers may enjoy one of the most world’s most popular cocktails – first invented generations ago with Bacardí rum and Coca‑Cola – in a high-quality, convenient format. Through this relationship, we will expand our reach and accessibility so that even more consumers of legal drinking age can enjoy this classic Bacardí rum and Coca‑Cola cocktail.”
Bacardí Mixed with Coca‑Cola RTD packaging will feature both companies' logos, with a focus on promoting responsible drinking. The drink’s ABV will be around 5%, though this may vary by region.
