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Coca‑Cola has launched a new platform, Coca‑Cola Lens, designed to provide retailers and foodservice operators with crucial consumer insights and industry trends. This initiative aims to assist businesses in navigating today’s rapidly evolving marketplace. Coca‑Cola Lens offers a comprehensive library of 16 articles, each delving into various aspects of shopper behaviour, supported by macroeconomic data and forward-looking insights. Developed by Coca‑Cola’s internal experts and enriched with data from proprietary tools and third-party sources, the articles cover pressing topics such as the rise of premium water, the influence of multicultural consumers and the impact of digital ordering technologies. In addition to these insights, the platform provides practical guidance on optimising restaurant menus and curating cold vault inventories. The content is presented in an accessible format, enhanced with visuals such as charts and graphics. Coca‑Cola plans to update the platform with four to six new articles each quarter, incorporating feedback from its customers and associates. Pamela Stewart, chief customer officer for Coca‑Cola North America, said: “We are launching Coca‑Cola Lens to deliver on the promise to create value beyond beverages to our customers, while serving as thought partners and consultants. Together, we will navigate this dynamic landscape, leveraging data and tools to drive our business strategies forward and accelerate growth.” Coca‑Cola North America, serving over 250,000 retail stores and 500,000 foodservice outlets, is building on its tradition of fostering growth through partnership. Coca‑Cola Lens is a testament to this commitment, providing customers with the tools to anticipate consumer needs and stay ahead of trends. Dagmar Boggs, head of Foodservice at Coca‑Cola North America, added: “With the launch of Coca‑Cola Lens, we’re taking our commitment to the next level. Customers will be able to self-serve the actionable insights they need, precisely when they need them, empowering our partners to navigate the evolving landscape with confidence and agility.” Coca‑Cola Lens will be officially introduced ahead of the 2024 National Restaurant Association Show in Chicago from May 18-21.